Cassidy is an independent artist and photographer who specializes in producing bold creative imagery through photography, drawing, and design. She needed a logo suite and branding system that applied to both her brands and illustrated the range of services she offers. Cassidy Shoots is represented by the letter "C" + a lightning bolt and is her brand for photography services. Cassidy Makes is represented by the same letter "C" + a star and is her brand for her drawing & design services.